WHAT IS DIGITAL MARKETING?

Digital Marketing refers to the marketing where we promote products, services and businesses on websites and social media to generate sales and leads for the businesses. It is also known as online marketing because it is done on the online platforms. It also includes generation of ads for the promotion and sales of businesses or products.

In this modern generation where everything is being held online, it is emerging as a prominent way to get customers as people are being more online than being in the market. Online marketing is beneficial than the traditional marketing in many ways. Let’s talk about it in detail:

ONLINE Vs TRADITIONAL MARKETING

• Online marketing is the same concept as traditional marketing but with some modern changes.
• Traditional marketing needs more investment than the online marketing that’s why nowadays most of the businesses are being online.
• For Traditional marketing we need a lot of physical components like land-to open a shop, banners-for advertisements, posters and a lot more but in online marketing we don’t need these physical components for promotion of the business because it will be done online.
• Due to the online shopping systems most of the customers are getting comfortable with the online systems and have less their outings because they are getting everything at their place so that’s why traditional marketing is getting down.

The perfect way to promote the business is to promote in both ways but with some limitations and rules. As both ways as their own peaks and perks so it would be better to find it by yourself by reading this blog that digital marketing is for you or not.

IMPORTANCE OF DIGITAL MARKETING

Digital marketing is very important in business as it is a way of marketing and promotion of the business. It is important because it has ability of reaching global audience and specific target groups. It is very cost effective comparing to the normal marketing because by printing posters, banners and advertising cost much more than expected but in digital marketing we use tools like social media, websites and online ads.

It has concept like targeting audience by age group, interest, locations and many categories. This targeting approach really helps in the promotion of the products or business. Online marketing has 24/7 availability means there can be day and night for us but not for our business it will be available online 24/7. This allows customers to engage in with our business at any hour and in any country because there will be no time barriers.

Online marketing strategies is very easy to adapt and is based on the customers demand. It goes with the real-time feedback and the current trends. It is also flexible because it keeps an eye on the consumer behavior and demand and allow business to change it.

TYPES OF DIGITAL MARKETING

Online marketing have many different types of marketing strategies, here are mention the most common, important and effective types of digital marketing.

CONTENT MARKETING

Content marketing refers to that type of digital marketing that reach marketing to the customers by creating contents such as videos, posts, visuals and much more of public interests. By creating content that interests the people and promoting and sponsoring the products on it is called content marketing. Content marketing seems to be more effective and subtle than the advertising method.

AFFILIATE MARKETING

Affiliate marketing is an old method of marketing but with a digital touch on it has made it much better. In affiliate marketing, companies or influencers promote a product and get commission in every sale of that product through their link. A lot of well known companies have these types of programs, affiliate marketing is one of the best non-engaging marketing means we don’t have to own the business or product just promote it and get commission on every sale.

SOCIAL MEDIA MARKETING

Social media marketing refers to the marketing that is done through the social media platforms such as Instagram, Facebook, YouTube, Pinterest etc. The main goal of this type of marketing is to create awareness of the brands and products. This marketing is also beneficial for the small business that can’t promote themselves like the big companies.

EMAIL MARKETING

Email marketing is one of the effective type of marketing. In email marketing companies sent their newly launched products or services templates through emails to thousands of people at a time which makes it effective. It helps to generate leads and customers through just a mail which make it easy to use and operate.

WEBSITE MARKETING

Website marketing refers to when companies use their own websites as the main office of their online marketing strategies. In this the companies display their products and services in their own websites to generate leads and sales. It doesn’t require any third party person or website to create sales.

WHO CAN USE DIGITAL MARKETING?

Now, let’s talk about who is eligible for doing this type of marketing. Obviously, a business holder must require this marketing but other than that can only a business holder can use this marketing, the answer is NO, anyone can use online marketing for a way of earning extra whether they have business or not. They can earn by promoting others products by one of the online marketing types and it doesn’t require a lot of academic qualification. Let’s talk about who can work in Digital marketing:

BUSINESSMAN

A businessman can use digital marketing for promoting its business, to generate leads and sales and to build customer trust. This aspects will work in making it business a success and will help in its overall growth. Online marketing can help in making the business boost on the online platform.

STUDENTS

Students that are in colleges and need a side hustle to earn something can definitely give a hit to work on digital marketing. As digital marketing does not need a years of academic validation it can be used by the students. They can use digital marketing as their side gig by giving just two to three hours on it which can help earn through it.

HOUSEWIFES

Mostly housewife are free at their homes and have so much time they can invest their time in learning some concepts of digital marketing and can earn through it by being in their home. Digital marketing has flexibility to be used as an work from home method for the people like housewife who can manage their work and home together.

WORKING OFFICIALS

Working officials who have a fix 9 to 5 job can also work in digital marketing as it doesn’t requires a lot of time so it can be used by them also. Mostly the digital marketing works are online so it can be easy for the workers to use and work on it by their own flexibility.

CONCLUSION

Digital marketing is a concept that can be used by any person to promote the goods of other businesses. It gives flexibility to the persons who are working on it to work by their own comfortability. Digital marketing as emerged as a game changer in the world of marketing.

It allows the companies to use any type or method of marketing with not much funding to promote their goods and services to the unlimited users on their interests. In this digital world where spend their probably whole day in front of the screen on internet digital marketing has made a great remark of its values and work.

In the end, if every situation is an opportunity had a phase it probably would be Digital Marketing.