WHAT IS AN E-MAIL?

E-mail refers to electronic mail. It is the digital version of the mailing. E-mail can have different uses like informational, promotional and professional.

WHAT IS AN E-MAIL MARKETING?

E-mail marketing is a type of digital marketing. E-mail marketing is a marketing strategy that businesses use to promote their new products or services or to generate sales. This type of marketing has its own advantages and disadvantages but it is a way of marketing which does not involve any type of third party. It is directly between the customer and the company which makes it more effective.

Businesses are making email marketing more effective by directly understanding the needs of customers. Businesses keep in touch with their customers through emails to built a long-term trust.

ADVANTAGES OF E-MAIL MARKETING

E-mail marketing has built a lot of benefits to its users. Email marketing had change the face of the online businesses filled with great benefits like:

• COST EFFECTIVE

E-mail marketing is a direct marketing method which is very cost effective and doesn’t require a lot of funding to sponsor or advertise the business. By this reason, e-mail marketing is a prominent way of digital marketing. By spending a little on the the marketing you will get the 4X profit, already a bingo!

• CUSTOMER FRIENDLY

Businesses use email marketing not just for its cost efficiency property, but also use it because is is also user friendly and can be easily understandable by customers because it is in the form of normal email. It also help the businesses to be in touch with their customers in an efficient way.

• FLEXIBLE

Using email marketing is very flexible anyone can do it with only learning few concepts. As emails itself our very flexible and convenient and anyone can read emails from everywhere and anytime with their comfortability within only seconds. That’s why adding marketing to such a convenient and flexible concept makes it a successful strategy.

• GENERATE SALES

With just email marketing businesses can generate a good amount of sales and leads. As it directly connect the customer to business or product which makes it more useful and to know the customer demands better to keep their product or services up to date.

E-mail marketing alone can help a business grow to an another level, if you use it correctly.

DISADVANTAGES OF EMAIL MARKETING

If a concept has multiple advantages than it is damn sure has it would have some disadvantages too because “Nothing is perfect in this world”. As a business it has several benefits but as a costumer it has more disadvantages as advantages, here are some of the problems mentioned:

• SPAM

As email marketing allows to send unlimited emails at a time, for the customers it can be very stressful to check those hundreds of promotional emails daily that’s why most of the customers marks the promotional emails as the “SPAM” and once it is considered spam it cannot be shown to that person again.

• HIGH COMPETITON

As I told earlier, email marketing is cost effective and easy to use, that’s why nowadays in the market there is a lot of competition between the businesses to steal the customer as soon as possible before anyone can. Also in this race, big companies always surpasses the small businesses because they have large audience and great marketing stratergies.

• LOW CONTENT

As you know, emails have a limited size and space. For companies it is a challenge to fill their contents within those limited size and space. As companies have a lot to tell and describe about services or products, it is somehow challenging and impossible to fill all their content in an email.

• COSTUMER’S CONSENT

Businesses sending excessive emails to the customers by poor timings is enough to make a customer frustrated and irritated. Sending too much of the emails can lead to the downfall of the customers in no time. That’s why respecting consumer’s consent and time matters in the upbringing of businesses.

TYPES OF EMAIL MARKETING

There are several types of emails in the in the market, but here are the top 4 types of emails described below:

NEWSLETTER

Newsletters is the most common type of email marketing. A newsletter is an e-mail that is send to the customers on the daily basis to keep their consumers up to date with the upcoming news and latest updates about their products or services. Depending on the business, these newsletter can be send by weekly or monthly basis.

These are also use for their customer trust ability. Here are some points that link the customer and business through newsletter:

• Building the strength with the customer.
• Building customer loyalty with brands.
• Increasing brand trust with costumers directly.
• Maintaining customer’s consent.

RELATIONAL MAILS

Relational emails, these types of emails are basically made to build the relationship between the brand and consumers with the prospective of profit and customer reliability. It is a strategy used to strengthen the bond between companies and customers. It is also a way to provide customer loyalty. Businesses not only aim for the sales but also for the customer comfort.

By these emails, bands provide informational values to their customers in the free form of content, surveys, articles and much more. These are some unique and small factors that is required to be successful.

PROMOTIONAL MAILS

Promotional emails are commonly used to make direct offerings to the customers through emails. Companies provide offers on products, give discounts. Basically it is used for promotion and sales.

Brand new products, new product launching announcements, content of a product and many more are the motives and examples of promotional emails. When it comes to purchasing their values and products, the percentage is 20% which is not a bad ratio in generating sales. No wonder it works!

CONFIRMATION MAILS

Confirmation emails are automated emails which are send to the customers or users to complete a purchase, booking, any kind of registration or any type of action. These emails are actually kind of receipts of the purchases you have made and also include details of the transactions. This is also use to built trust for the customer that their action has been done.

IMPORTANCE OF EMAIL MARKETING

E-mail is not a new concept using it in marketing was an unique and successful strategy. Email was one of the first means of digital communication that means mostly all of the persons are aware and knowledgeable about emails. Here are few points why email marketing is important for making the businesses better and successful:

1. As emails are an old concept everyone uses it and knows how to use it means it has large audience.
2. Using emails as a marketing strategy bring the large audience to the business by itself.
3. Email marketing alone can help to generate 2X profit by being the massive consumer place.
4. Other online marketing strategies cant beat the email method because it is a direct marketing strategy that means no involvement of third person.
5. Unlike social media strategies which include third person opinions which can manipulate customers.

CONCLUSION

In conclusion, E-mail marketing is an efficient way or method to boost a business. It is full of benefits with few terms & condition and can solely help in becoming a idea successful.

Once you got started with email marketing, you have to be specific, convenient and regular with your work which can help you make a consistent amount of users. Consistency is a key to be fully dependent on email marketing for business growth.

At the last, any method is beneficial for achieving success but hard work and taking things slowly can also help in your success. Brands are not made overnight, it requires dedication, passion, hard work and patience to be successful.